Services
EVERY PLATFORM. EVERYWHERE.

Services
EVERY PLATFORM. EVERYWHERE.

Media

From data to design, deployment to reporting, we handle the entire process from start to finish.

State Experts.
National Reach.

At Commonwealth Media Solutions, we do more than place ads. We connect your message to every corner, community, and household you need to reach. With deep roots in Virginia and a network that extends far beyond state lines, we manage campaigns across all platforms so you never have to juggle multiple vendors.

State Experts.

National Reach.

Media

At Commonwealth Media Solutions, we do more than place ads. We connect your message to every corner, community, and household you need to reach. With deep roots in Virginia and a network that extends far beyond state lines, we manage campaigns across all platforms so you never have to juggle multiple vendors.

From data to design, deployment to reporting, we handle the entire process from start to finish.

Our Services

Our Services

Media Research

Pulling data on demographics and media usage across all platforms.

Advertising Media Strategy

Collaborative campaign planning offering multiple options.

Media Placement and Ad Trafficking

Expert account management to distribute all materials.

Billing and Verification

Proof that every ad ran as planned, with a single consolidated bill.

Analytics and Reporting

Measuring and validating digital performance.

Media Research

Pulling data on demographics and media usage across all platforms.

Advertising Media Strategy

Collaborative campaign planning offering multiple options.

Media Placement and Ad Trafficking

Expert account management to distribute all materials.

Billing and Verification

Proof that every ad ran as planned, with a single consolidated bill.

Analytics and Reporting

Measuring and validating digital performance.

From insight to impact, CMS turns strategy, placement, and creativity into measurable results.

From insight to impact, CMS turns strategy, placement, and creativity into
measurable results.

Media Types

Media Types

Digital Marketing

Display, social media, email, SEO, SEM, OTT, programmatic, and retargeting.

Print and News Website Advertising

Access to more than 175 media partners across Virginia and Washington D.C., placing ads where audiences already trust the brand.

Additional Media

Direct mail, billboards, influencer marketing, press releases, and more.

Digital Marketing

Display, social media, email, SEO, SEM, OTT, programmatic, and retargeting.

Print and News Website Advertising

Access to more than 175 media partners across Virginia and Washington D.C., placing ads where audiences already trust the brand.

Additional Media

Direct mail, billboards, influencer marketing, press releases, and more.

Networking Advertising

Regional. Statewide. National. Simplified.

Want to scale your message without the usual complexity? CMS offers plug-and-play network advertising so you can focus on your business while we handle the placement, distribution, and reporting across any geography you need.

How it works:

Pick your ad size, pick your market (region, state, or national), and choose your frequency.

We activate across our deep network of print and digital channels with one contract and one invoice.

You get real performance metrics (reach, impressions, conversions) so you see tangible business results, not just “we placed it.”

Services

From local townships in Virginia to multi-state campaigns, we make broad coverage feel simple.

Networking Advertising

Regional. Statewide. National. Simplified.

Services

Want to scale your message without the usual complexity? CMS offers plug-and-play network advertising so you can focus on your business while we handle the placement, distribution, and reporting across any geography you need.

From local townships in Virginia to multi-state campaigns, we make broad coverage feel simple.

How it works:

Pick your ad size, pick your market (region, state, or national), and choose your frequency.

We activate across our deep network of print and digital channels with one contract and one invoice.

You get real performance metrics (reach, impressions, conversions) so you see tangible business results, not just “we placed it.”

Case Study #1

How a Smart Digital Strategy Drove Patient Growth

Case Study #1

How a Smart Digital Strategy Drove Patient Growth

The Challenge

A multi-location medical practice in Northern Virginia needed to increase awareness, attract new patients, and drive more calls and website visits. But in a highly competitive market–and with a limited budget–standing out was no easy task.

The Goal: Reach the right audience efficiently and generate measurable results.

Services

The Challenge

Services

A multi-location medical practice in Northern Virginia needed to increase awareness, attract new patients, and drive more calls and website visits. But in a highly competitive market–and with a limited budget–standing out was no easy task.

The Goal: Reach the right audience efficiently and generate measurable results.

The Solution

We crafted a multi-channel approach:

Local SEO Optimization

Boosted search visibility to increase organic traffic and inbound calls.

Targeted Digital Display Ads

Used Device ID, demographic, and behavioral targeting to reach high-intent patients.

Social Media Advertising

Creating hyper-targeted ads that drive engagement and website visits.

The Solution

We crafted a multi-channel approach:

Services

Local SEO Optimization

Boosted search visibility to increase organic traffic and inbound calls.

Targeted Digital Display Ads

Used Device ID, demographic, and behavioral targeting to reach high-intent patients.

Social Media Advertising

Creating hyper-targeted ads that drive engagement and website visits.

Client Results

Client Results

Services

Why This Worked

Precision Targeting

ensured ads reached the right audience in the right locations.

SEO and Paid Ads Worked Together

increasing both organic and paid engagement.

A Cost-Effective Approach

maximizing impact while staying within budget.

895,000
impressions from display ads;
1,008 clicks (0.11% CTR)

250,000
impressions from social;
1,446 clicks (0.53% CTR)

17,900
profile impressions boosting search visibility

1,113
visits via Google Business Profile

837
Google Maps “get directions” requests

623
phone calls via search

Services

895,000
impressions from display ads;
1,008 clicks (0.11% CTR)

250,000
impressions from social;
1,446 clicks (0.53% CTR)

17,900
profile impressions boosting search visibility

1,113
visits via Google Business Profile

837
Google Maps “get directions” requests

623
phone calls via search

Why This

Worked

Precision Targeting

ensured ads reached the right audience in the right locations.

SEO and Paid Ads Worked Together

increasing both organic and paid engagement.

A Cost-Effective Approach

maximizing impact while staying within budget.

Case Study #2

How Strategic Media Reached Every Community

Case Study #2

How Strategic Media Reached Every Community

Services

The Challenge

When a Virginia state agency sought citizen applicants for its commissioner roles, they faced a critical challenge: reaching every city, county, and minority community across the state—quickly. With a tight deadline and the need to drive website traffic and applications, the campaign required a highly targeted approach to ensure maximum visibility.

The Challenge

Services

When a Virginia state agency sought citizen applicants for its commissioner roles, they faced a critical challenge: reaching every city, county, and minority community across the state—quickly. With a tight deadline and the need to drive website traffic and applications, the campaign required a highly targeted approach to ensure maximum visibility.

The Solution

We executed a statewide, inclusive campaign:

Statewide Print Advertising

A widespread print campaign through the VPS Statewide Print Network.

Multilingual Outreach

Print ads translated into four languages to ensure accessibility.

High-Impact News Website Display Ads

Placed on trusted local news and business publication websites.

Targeted Digital Display Ads

Using geographic and demographic targeting to reach key communities.

The Solution

We executed a statewide, inclusive campaign:

Services

Statewide Print Advertising

A widespread print campaign through the VPS Statewide Print Network.

Multilingual Outreach

Print ads translated into four languages to ensure accessibility.

High-Impact News Website Display Ads

Placed on trusted local news and business publication websites.

Targeted Digital Display Ads

Using geographic and demographic targeting to reach key communities.

Client Results

Client Results

4.66M
print readers engaged statewide
6.56M news website display impressions

8,305
clicks from news site ads
(0.14% CTR) 985 clicks from targeted digital display ads 0.10% CTR

1,200+
applications submitted for just 8 available positions

Services

Why This Worked

Comprehensive Statewide Strategy

ensured coverage in every city and county.

Multi-Channel Execution

maximized exposure across print, digital, and display.

Multilingual Approach

made the campaign inclusive and accessible.

Services

4.66M
print readers engaged statewide
6.56M news website display impressions

8,305
clicks from news site ads
(0.14% CTR) 985 clicks from targeted digital display ads 0.10% CTR

1,200+
applications submitted for just 8 available positions

Why This

Worked

Comprehensive Statewide Strategy

ensured coverage in every city and county.

Multi-Channel Execution

maximized exposure across print, digital, and display.

Multilingual Approach

made the campaign inclusive and accessible.

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